The story of the founder Janick DUCRET: A passion born in Tahiti
“A few years ago, an idea germinated in my mind, nourished by childhood memories, the scents of my native island, Tahiti, and the raw beauty of the Polynesian landscapes. I grew up surrounded by crystal-clear waters, exotic flowers, and women with lush, radiant hair. Their hair was not simply strands, but a reflection of a deep connection with nature, symbols of grace, harmony, and purity.
But these hair treasures, born from daily contact with the island's natural ingredients, are often overlooked and mistreated by chemical products and consumer habits that do not respect the authentic beauty of our hair, nor that of nature.
A tribute to Polynesian women
Today, Hinaiti is much more than just a hair care story. It is a reflection of a culture, a heritage, and a sincere desire to reconcile modernity and tradition. Each bottle contains not only care, but the love and wisdom of the islands. Through them, I pay homage to Polynesian women, whose hair is a jewel, and I share what nature has most pure and precious.
The team: expertise at the service of Hinaiti
With 10 years of experience in marketing in the beauty industry, Janick brings a unique perspective to the project. She is accompanied by her husband, Hervé Ducret, who is passionate about the world of hair care. Hervé worked for 12 years for the Henkel Group within the Schwarzkopf brand. He then managed international cosmetics brands in France such as Alterna Haircare, Beauty Blender, and many others.
The birth of Hinaiti: an eco-responsible brand
“That’s when the idea for Hinaiti was born, a hair care brand that honors the purity of Polynesian ingredients while offering an effective and eco-responsible solution to restore hair’s natural shine. My dream: to create an authentic treatment that captures the essence of Polynesia, with respect for its environment, while allowing every woman, regardless of her origin, to rediscover the beauty of her hair in its purest form.”
The ingredients, directly derived from the richness of our islands, have been carefully chosen: organic virgin coconut oil from coral soils and remineralizing black pearl powder are powerful and effective active ingredients.
A strong commitment: ethics and respect for nature
“Hinaiti is not just a brand. Hinaiti is also a movement, a commitment. We wanted to offer an alternative that goes beyond traditional beauty products, taking care of our planet and the people who shape it. Our actions are not limited to the formulation of our products, but extend to local, community-based initiatives to preserve Polynesia’s fragile ecosystems. Each purchase contributes to projects that replant coral, rescue animals, clean up beaches and lagoons, and support local artisans.”
What I wanted was a different brand. A brand that doesn't just "promise," but delivers. That's why our packaging is eco-friendly, our manufacturing processes respect natural resources, and our production is entirely carried out in France. We have designed products that, while powerful, are gentle, both on hair and on the planet."
