The cosmetics industry has experienced a real shift in recent years. Between revelations about health risks and the emergence of natural products, the skincare and wellness market is booming, and it's normal to feel lost when faced with a shelf offering hundreds of products.
So today, we're going to help you better understand hair products and make a healthy choice for you, your hair, and your environment.
Chemical Shampoos: What Do They Contain?
Chemical shampoos are the standard on the market, both in the "professional" sector and in perfumeries, pharmacies, and supermarkets. They have a highly attractive message: intense shine, soft hair, and instant volume.
However, behind these promises are synthetic, chemical ingredients that are not only harmful to your scalp and hair, but also to your health.
The Yuka app, like others, echoes this. Let's identify the main ingredients that make up chemical products.


- Sodium Laureth sulfate : irritant.
- Dimethicone: allergic reaction, rash , itching.
- Methylchloroisothiazolinone : allergen and irritant to skin, eyes and respiratory tract.
- Phenoxyethanol : Allergic reactions, developmental toxicity, negative effects on blood, liver and fertility.
- Methylene bis-benzotriazolyl : May accumulate in tissues and cause DNA damage.
- Benzyl salicylate : Established contact allergen in humans.
- Butylphenyl methylpropional : also called Lilial or BMHCA is a CMR substance, i.e. Carcinogenic, mutagenic and reprotoxic.
This substance has been banned in Europe since March 1, 2022 , but it will still be found in many products in 2024...
So yes, with chemical products you get quick results, but at what cost? Between sulfates, parabens, silicones, dyes, and even artificial fragrances, in the long run, your hair will be weakened, your scalp will be dried out, sebum production will be completely unbalanced, and in the most critical cases, you could suffer from respiratory, skin, or even hormonal problems. The cosmetics industry thus creates a vicious cycle of additional shampoos and treatments to "repair" the damage they themselves have caused.

The revolution of natural shampoos.
- Faced with this, natural shampoos have become THE solution for preserving our hair, your health, and the environment. Here are the benefits of natural shampoos:
- Sulfate and paraben free: Does not harm the scalp, gently cleanses without disturbing the hair's natural balance.
- Naturally sourced ingredients: Natural shampoos favor plant extracts, essential oils, and other botanical active ingredients. They nourish hair from within, restoring strength and vitality without damaging it. They preserve your health.
- Silicone-free: Natural shampoos allow hair to breathe. They don't seal hair fibers in a layer of silicone, allowing nourishing treatments to penetrate better and strengthen hair over the long term.
- Good for the planet : Natural formulas have a reduced environmental impact, without microplastics or polluting synthetic ingredients. Additionally, the packaging of natural brands is often more environmentally friendly.
Switching to Natural Shampoo: A Smooth Transition
If you've been using chemical shampoos for a long time, switching to a natural shampoo may take a bit of an adjustment period. Hair, accustomed to silicones and other surfactants, may appear duller or drier at first. However, after a few washes, your hair will begin to naturally rebalance itself and return to its true, healthier, and stronger self.

Why choose the Hinaiti hair routine?
At Hinaiti, we have designed a natural hair care range, designed for you, your well-being and that of the Earth:
- Natural Ingredients: Formulated with over 96% natural ingredients, our shampoos contain Organic Virgin Coconut Oil, Black Pearl and Jojoba Oil to deeply nourish.
- Soothing: Ideal for sensitive scalps, Hinaiti helps reduce irritation, itching and dandruff.
- All hair types: Suitable for dry, oily, curly or fragile hair, the Hinaiti range meets every need while respecting the nature of your hair.
- Ecological commitment: Recyclable packaging and biodegradable formulas.
- Sensory experience: A fragrance specially created to take you on a journey to Tahiti with every shower.
- Proven effectiveness: Our products have been tested by a consumer panel before being put on sale.
The results are exceptional:
- 95% of women reported having shiny, soft and supple hair after using the shampoo.
- 90% of women find their hair healthier and more supple after using the conditioner/styling cream.
- 95% of women report having softer, hydrated and healthier hair after using the mask.
- 100% of women who have used HINAITI would recommend the range to their friends. And you?
So, why wait? Adopt a gentler, kinder hair routine today with Hinaiti!