Strong, uncompromising choices, an identity affirmed right down to our ingredients.
Our products are SULFATES and SILICONE FREE
Sulfate, and especially Sodium Lauryl Sulfate (SLS), is an ingredient to avoid in your shampoos as much as possible. It attacks the hair, drying it out, weakening it, and irritating the scalp.
Harmful effects of sulfates and silicones:
Sulfates are what we call the surfactant or the washing base of the shampoo. In concrete terms, that's what makes it foam and makes sure the hair is washed. The problem is that these detergents are too strong: they damage the hair and irritate the skin.
Some people are also allergic to it.
For this reason, silicones are often added to sulfate-laden shampoos to cover up the negative effects and give hair a shiny appearance. But this superficial layer only masks the problem and suffocates the hair, making it even more fragile.
Our products are FREE OF CHEMICAL SURFACTANTS.
- Surfactants have a desired property : they dilute fatty substances in water by dispersing them. They thus make it possible to modify the tension between two surfaces. This property makes them indispensable in many industrial applications and also in everyday life.
- Our surfactants are 100% natural and represent a major innovation in the world of cosmetics.